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Milward Funeral Directors
Milward Funeral Directors, a sixth-generation family-owned independent funeral home located in Lexington, Kentucky, has a custom Website that utilizes many of the modules found in a QBsoft® Gold package. Launched January 2003, the Milward Funeral Directors Website enabled the oldest business in Lexington to create an interactive environment for families it serves through the following:
Condolence Message Center (custom module)
Family and friends can write a message of condolence to the family or individual relative of a deceased person whose funeral has been arranged by Milward Funeral Directors by filling out a form on-line. The condolence is not made public, but privately forwarded to the family of the deceased.
Obituary Section (custom module)
An obituary section for all services held at Milward Funeral Directors is available online. Obituaries are archived since December 2002 when the funeral home began entering obituaries into a database, using QBsoft®.
Searchable FAQ (custom module)
Visitors to the Milward Funeral Directors Website can search for answers to specific questions about any aspect of the funeral process by entering a key word, phrase or question. The visitor is then taken to the appropriate FAQ compiled by Milward Funeral Directors about multiple deathcare topics.
E-commerce (custom module)
During the fourth quarter of 2005, Milward Funeral Directors launched a new customized module that gives visitors the ability to order flower arrangements for any funeral service in the Lexington market. Most visitors are directed to the Website through the URL in the newspaper obituaries. The orders are conviniently and securely processed by credit card and managed in the QBsoft® back office through the customized module.
To view the Milward Funeral Directors Website, go to www.milwardfuneral.com.
Lexington Cemetery
The Lexington Cemetery is a private non-profit organization established in 1849 as a community burial grounds and a place of natural beauty. The cemetery developed its Website in 2001 primarily to allow people throughout the world to be able to conduct a genealogical search of people interred at the cemetery as far back as 1984 when the cemetery began entering interments information into a database. The Lexington Cemetery Website is a customized site developed before the creation of QBsoft® but now utilizes QBsoft® technology for managing Website content. Additionally, The Lexington Cemetery Website features the following:
Photo Gallery
Because the 170-acres of land is so beautiful, The Lexington Cemetery wanted to allow people to see its beauty year-round. Utilizing the Image Editor and Photo Gallery Modules, The Lexington Cemetery has created galleries for displaying photographs from each season. Additionally, it has photo galleries throughout the Website of annual events held on its grounds and a Visiting Artist Gallery where photos taken and submitted to the cemetery visitors are posted for Website visitors.
Information Request Form
A form is available for people interested in learning more about the cemetery to fill out and submit.
Newsletter
The Lexington Cemetery started developing a list of email addresses a few years ago from visitors who voiced their interest about receiving information for events and seminars. Since 2005, the cemetery has published a traditional newsletter that is distributed through the local newspaper, through e-mail and on its Website.
Advertising
The QBsoft® advertising function has been a convenient tool for the Lexington Cemetery to introduce the different type of events and seminars it hosts throughout the year.
Streaming Video
Soon The Lexington Cemetery will add streaming video to its Website to share with people video about its history and the many beautiful sections in the cemetery.
To view The Lexington Cemetery Website, go to www.lexcem.org.
New Leaf Resources
New Leaf Resources, a division of Sherry Williams Enterprises, is the leading professional on aftercare services. This company consults with funeral directors, healthcare organizations, churches and non-profit organizations to help them develop and manage aftercare for the bereaved and caregiver support programs. New Leaf Resources™ has the most up-to-date services and products available to help caregivers and people on their journey through grief. Currently this businesses Website focuses on providing information to funeral directors who are interested in purchasing products and services that will help families they serve cope with their loss. In the near future, the New Leaf Resources Website will focus in on directly providing information to grieving people. Modules being used right now include:
Content
The New Leaf Resources Website primarily has general information and photographs of all of its products highlighted on the Website.
Links
The New Leaf Resources Website has a resources section where grieving families can get quick assistance finding Websites that will provide valuable information to help them cope with their specific loss.
Advertising
Currently, New Leaf Resources uses the Advertising Module for promoting products and services that this organization provides to funeral homes and grieving families. In the future, New Leaf Resources will begin to sell advertising on its Website to companies with products and services that also help griefing people.
Community Page
During Summer 2006, a password protected section will be added where funeral director customes and the families they serve will be able to login to get the latest information that can help people experiencing a loss.
E-commerce
In 2006, New Leaf Resources will begin offering merchandise through its online catalog.
To view the New Leaf Resources Website, go to www.newleaf-resources.org.
The Pep Club of Lexington
The Pep Club of Lexington is a cheer and dance studio that opened its doors May 1990. From 1990-2007, the Pep Club trained youth in Central Kentucky with the best instruction, providing a fun and moral atmosphere while instilling confidence, pride and spirit in all its students. It opened a 71,000 square foot state-of-the-art facility April 2004 and simultaneously launched its customized QBsoft® Website. The Pep Club Website is designed utilizing flash. Until The Pep Club closed in 2007, its Website included the following:
Newsletter
The Newsletter module enabled the Pep Club to phase out printed flyers that were distributed to Pep Club members via mail boxes on the premise and through traditional mail saving the organization substantially from paying the cost for paper and postage.
Photo Gallery
The Pep Club took photographs of every team and used the Photo Gallery Module to post these team pictures on its Website. In addition to the team phot, The Pep Club (consisting of 21 teams in 2006) also took candid shots throughout the year and allowed its coaches and staff to add pictures to their team pages.
Dynamic Form
The Dynamic Form was used to collect important information from members as well as to give non-members the opportunity to inquire about cheer and dance classes.
Advertising
The Pep Club offered corporations many opportunities to sponsor events on its premise and on its Website. In 2005, The Pep Club began using the Advertising Module to help them earn some extra money to support club activities. It also enabled the club to provide additional exposure to sponsors who were big supporters of the club. Additionally, the Pep Club utilized the banners and buttons for internal links to important sections of the Website.
Message Board
Teenagers who are used to instant messaging and text messaging over cell phones adapted this feature from day one. The Message Board was used for a quick "good luck!" and to discuss topic in today's cheer and dance industry.
Navy League of the United States Central Kentucky Council
The Navy League of the United States Central Kentucky Council (NLUSCKC) Website was established to improve communications with its members, educate the public about this civilian organization, and support the men and women of the sea services and their families. NLUSCKC is a silver level Website that includes many of the QBsoft® Modules currently available. The NLUSCKC Website includes the following:
Newsletter Page
The Navy League had been sending out a monthly newsletter to its members, but the cost to do so became too expensive. Now that the NLUSCKC newsletter is available both online and through e-mail. Organization expenses to send out a newsletter have been reduced significantly.
News Page
A news page was established to publish news about NLUSCKC and BMAC events, and includes customized tools that import daily news from sea services branches of the armed forces including the U.S. Navy, U.S. Coast Guard and U.S. Marine Corps.
Shared Message Board
NLUSCKC shares a message board with the BMAC Website to increase the exposure of on-line conversations about military and veterans topics.
Military Links
The Links Module allows visitors to access related military/sea service Websites from a categorized list on the NLUSCKC site.
To view the NLUSCKC Website, go to www.nlusckc.org.
Lasting Legacy
Lasting Legacy, a scrapbooking retail store in Lexington, Kentucky, launched its Website in July 2003 to provide its customers, croppers and stampers with a place to get timely information normally found in its monthly newsletter. The Lasting Legacy Website includes:
Store Newsletter
Lasting Legacy utilizes the Newsletter Module to publish content and a customized calendar of events. Lasting Legacy has transitioned its traditional mailing list to a QBsoft® e-mail subscriber database. Website visitors can subscribe via the Lasting Legacy Website.
Lasting Legacy also uses this module to email coupons to customers during the month of their birthday.
Calendar of Crops and Stamp Classes
In addition to publishing the calendar in the e-newsletter, Lasting Legacy utilizes the Calendar Module to publish daily store events. Dates, times and descriptions of each event are easily accessible on the public calendar for Website visitors.
To view the Lasting Legacy Website go to www.lastinglegacyky.com.
Bluegrass Military Affairs Coalition
The Bluegrass Military Affairs Coalition (BMAC) Website is a Website developed to promote awareness of the military and to educate the public about the United States Armed Forces. BMAC, a non-profit 501(c)(3) educational organization, is currently utilizing all available QBsoft® Modules. The BMAC Website includes the following:
News Page
The news page allows BMAC organizations to publish up-to-date news, including customized programming allowing the site to import news feed from the U.S. Department of Defense.
Calendar of Events
BMAC can post events on a public calendar administered in the Calendar Module and displayed on the Website so visitors and organization members can stay up-to-date on military, veterans and civilian patriotic events.
Military, Veterans and Government Links
The BMAC Website utilizes the Links Module to publish links to many other organization Websites with a depth of information that can help veterans, military and civilians learn more about military, veteran and government affairs.
Message Board
To engage the Website community to talk about military and veterans topics, the organization utilizes the Message Board Module to publish information submitted by visitors and from men and women currently serving in the Armed Forces.
Advertising
BMAC uses the advertising module to sell advertisements and sponsorships to corporations and businesses that have a direct interest in reaching a patriotic audience. The organization also uses the advertising module internally to post ad buttons and banners to promote BMAC events.
To view the BMAC Website, go to www.bmaconline.org.
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